Value Pricing at Procter & Gamble

Specific assumptions about the relationship between price changes and market share changes Table. 2 Suggested Budget Requirements Fig. 1 Value Price Result Value  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  3 Objective 1: Prisoner’s Dilemma The P&G pricing system in the 70s and 80s was oriented towards market share.Please describe the prisoner’s dilemma in which those companies in the P&G’s markets got rewarded that maintained or increased their price promotions. For sake of discussion, let us use a single company (Unilever) as an example to illustrate how all the companies in P&G’s markets experience prisoner’s dilemma. Since Unilever and P&G operate in the same market, a lot of their actions are interdependent on one another. Initially, the two firms were engaged in a prisoner's dilemma. Major moves in product, pricing or policy without providing their intentions to the other would result in losses for both companies.Thus, a surprise move by any firm would yield lead to inefficiency. Ideally, both parties would prefer to escape the dilemma. This desire would give birth to a cooperative set of behaviour between the two players. This cooperation however would cease if Unilever (or P;G) decides to change its behaviour by increasing or maintaining its price promotions when P;G (or Unilever) chooses to cut back on promotions. Such a move by Unilever would lead to the adoption of a sequential games situation by both firms as the traditional cooperation would no longer exist.By looking ahead to the future response of P;G and reasoning back to the present, Unilever decides that this approach would be best for the firm. By increasing promotions without notifying P;G (which is planning to cut back on promotions), Unilever may see an advantage to the firm. This is referred to as opportunistic behaviour. Unilever may have the perception of P;G as being a bullying firm, and Unilever did not want to be left coopera ting only to have P;G cheat. Since the two firms were cooperating, both firms would be expecting the other to react to such a move.P;G now faces a dilemma whether to increase its price promotions, or to devote funds to increase advertising on products, or to go ahead and cut back on promotions (original plan and the riskiest). Although it is uncertain how they respond, there is no doubt that Unilever would have analysed the probabilities of P;G's potential reactions. Since consumers had become increasingly price sensitive, P&G would lose out in market share if they did not react. It is likely that they would choose to respond with a tit-for-tat move through mimicking Unilever in order to penalize them for cheating.This would result in Unilever hitting back, thus causing P&G to deliver a second punishment. There is no doubt that Unilever analysed this position of P&G and decided on the probability of P&G's response. Since P;G has value in other markets, it is likely that they would r espond and react. Though a reaction is likely, Unilever knew that its consumers are risk-averse. Thus by surprising P;G with higher price promotions, consumers would attach loyalty to Unilever products before P;G could come up with a strategy.If P;G reacted by offering similar promotions, consumers would continue to purchase Unilever products till the prices offered by P;G are low enough (resulting in lower profits) to make consumers shift their loyalties. Value  Pricing  At  Procter  ;  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  4 P;G could; however, do a number of things to overcome the risk aversion involved in Unilever's move. First, they could rely on their reputation to launch similar or better promotions, since risk aversion would be minimal as both firms are well-known national chains.They could advertise against Unilever, or launch ads which compare the prices; something that had not previously been done when the two firms were cooperating. Since this reaction is probable, Unilever has established that this reaction by P&G will result in an economic advantage in at least one of its markets. Perhaps P&G's reaction would allow Unilever to go ahead and capture new markets while P;G counters this initial move. Unilever decided to cease the cooperative strategy and made an opportunistic move by offering higher price promotions without notifying P;G.Before doing so, it was imperative that Unilever analysed the probable reactions; as well as, the results of these actions. Though it would likely illicit a tit-for-tat response, Unilever felt that the probable outcome would be advantageous enough to cease the cooperative strategy. Unilever's approach demonstrates an ability to look ahead and reason backward to select a move that will help them to gain market share at the cost of P&G (or basically any company which chooses to cut back). Objective 2: Organizational ProblemWhich was P&G’s organizational problem that enforced these strong promotional activit ies? Each business category which consisted of a collection of up to 3 brands was headed by a General Manager. The General Manager of each category had ownership of his/her own Profit and Loss statement. Within the category each brand was managed by Brand Managers. Each brand group was responsible for the success of the brand they managed. Hence there was competition within brands for the promotional budgets as well as manufacturing capacity.Promotion up the ranks within P&G was dependent on the sales and profits of each brand in the case of brand managers and for each category in the case of category General Managers. Even though a criteria like the ability to develop the skills and talent pool of the people lower in the hierarchy was present, it was still the sales and market share parameters that dominated the promotion decision within the firm. Amidst the fight for market share among FMCG (fast moving consumer goods) companies, promotional spending increased and soon became a no rm.Brand Mangers in P&G had short stints on a given brand (maybe a year or two) before they moved either horizontally, vertically or out of the organization. Since compensation and evaluation of performance was dependent on growth over previous year’s sales, managers pushed for relatively more promotional spending, in-order to increase market-share and sales irrespective of the cost. The short-stint of managers did not give them any incentive to think about the long term profitability of the brand, since they were not the ones who would beValue  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  5 held accountable in the long term. This led to a short-term focus by the manager for their own gain/incentive rather than looking at the broader picture and profits of the company as a whole. Hence strong promotional activities were enforced due this particular organization and incentive structure. Objective 3: Risks of implementing Value Pricing The category manage r for dish care, John Bess, was considering the introduction of value based pricing (= fair price; lower list pricing than before, but less promotions).Please describe the major risks for P&G in 1991 in case of implementing value pricing in the market for light-duty liquid detergents. Following are the main challenges and risks that P & G could face on implementation of value pricing 1. Operational Challenges: Applying and implementing the value pricing across the company shall certainly have the operational difficulties. This shall be complicated considering the large company and category size, various brands in the LDL Detergent Category, 8000-person sales force and thousands of customers. 2.Difficult to maintain Price Stability: Price Stability is critical to build and maintain a strong brand franchise and value pricing aims for the same. The category saw four price changes per year, on average, and there are 64 different price zones across the U. S. making it more challenging to implement the value pricing. Even if executed, it will be really difficult to create and maintain a significant price impression in the consumer’s mind. 3. No cushion for absorbing abrupt changes in raw material prices- These price changes shall have to be passed on to customers thus defeating the purpose of providing value pricing to the customers.This may also lead to fluctuations in prices. 4. Opposition by Distribution Channel Members: Margins and benefits to distribution channel members – retailers, distributors and wholesalers shall be squeezed under value pricing. There are fears that wholesalers and retailers may oppose the move and can either punish P & G in some way so as to deter competition from taking any such moves or can altogether deny passing the lower prices to the customers or at the worse, delist P & G products. 5.Uncertainty about volume and revenue forecast: Value Pricing is very new to P & G and thus there is an uncertainty about the profit of t he company and different members in the distribution channel in case value pricing is adopted by P & G. Besides this is an untested experiment. And the risks are huge (P & G market share for the category is too low (10%), and it will be difficult to lead the remaining 90% market. 6. Promotion and Price Pressure from the Competition: LDL has become a promotion-intensive category and is one of the most heavily promoted categories in the grocery store.P & G’s own research showed that the Value  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  6 market share was highly correlated with leadership in major media and feature advertising. Competitors like General Foods and Nestle have been fighting hard on price. So reduction of spending on promotion (as for value pricing) may hit back P & G in future. 7. Impact on customers: Value pricing shall make P & G move away from discounting. Thus, it may lead to the loss of discount-searching customers to the competitors w ho rely heavily on providing discounts and coupons to customers.Value pricing may lead to almost 10-20% price reduction and can altogether reposition the P & G products in the market. Value-based pricing may increase the loyal customers but the impact shall be much slower whereas the loss of the discount-searching customers shall be immediate. Long-Term gains with the increase in loyal customers may probably be well off-set by the loss of discount-searching customers. 8. Loss of Shelf Space: Prominent visibility and placement of a product is an important factor for the customer in order to make a purchase decision.Move to value pricing shall lead to the loss of fair share of shelf space and display allocation as no emphasis on the same is being laid in value pricing. 9. Fall out impact: Introduction of value pricing is a significant decision for P & G and shall require radical changes at the organizational level. P & G had not done anything this radical on such a scale earlier. In c ase of the Value-based pricing not working for P & G, the fall-out effects can put the business at high risk thereby impacting brand and category profitability and customer loyalty at risk.Objective 4: Short Proposal for Value Pricing In the coffee market, P&G’s own research showed that market share was highly correlated with leadership in major media and feature advertising. The responsible managers had many arguments not to introduce value pricing. However, assume you really want to implement value pricing. Please write a short proposal including recommendations for new list prices and budget requirements across the various marketing vehicles. Effects on sales and profits should be included.Please use case exhibit 13 as a basis for your pricing proposal (current, old plan) and calculate changes in the plan due to the implementation of value pricing (new plan). Even though our own research showed that market share was highly correlated with leadership in major media and feat ure advertising, which does not suggest Value Pricing strategy for coffee category, we still think this method can help us to achieve higher profit, based on reasonable assumptions and planning.Therefore, we work out a Value Pricing protocol for the coffee product, which is as follows: Value  Pricing  At  Procter r  &  Gamble  (A A)  Ã‚  Ã‚  Ã‚  Ã‚  7 Part I Basic Assumptions about the ma I: arket reacti towards price changes ion 1. Fr rom the artic we know that the consumers in the coffee segment is highly sens cle, w n sitive to pric Therefore the ce. e, ma arket reactio to price ch on hanges should be remark kable. As price goes down, the market share should incr s m e rease.When the price d n decreased to a certain am mount, which can h att tract the mos sensitive consumers to change, th market sha should in st c o he are ncreased by the largest p percentage. T Then, the increasing rate should be down. e He are the sp ere pecific assum mptions abou the relatio ut o nship betwe price cha een anges and m market share changes Ite ems Unit Price Changes e Market Sha Changes M are s Senario 1 -10% +7% Senar 2 rio -15% % +15% % Sena 3 ario -2 20% +1 18% Se enario 4 -25% +21% + Senario 5 S -30% +23% Senario 6 -35% +24%Table Assumpt e. 1 tions about th relationsh between price changes and mark share cha he hip ket anges 2. As A in value pr ricing strateg the prom gy, motion should be decreas along with the price adjustment, to find the d sed op ptimal list price of coffee we set up a 10% decre e; ease in mark keting expend diture in all scenarios, w which is att tainable base on our co ed ompany’s con nditions. 3. W simply ass We sume the ma arket size, de livered cost are not chan t nging. Part I Value Pr II: ricing Proce Please re the attac ess: efer ched Excel f file. Part I Value P III: Price result: Please refer the attached Excel file. r d Fig. 1 V Value Price R Result Here b Value Pri by icing, we fin the best list price for o coffee, w nd our which is 47. 8 And the d 81. derived prof based on o fit our assum mptions will b 71. 71, wh improve by 28. 75% be hich ed %. Value  Pricing  At  Procter  &  Gamble  (A)  Ã‚  Ã‚  Ã‚  Ã‚  8Part IV: Budget requirements From the article, we already knew that feature advertising is important to market share, so we will not cut the Feature display part in total marketing expenditures. We try to control the un-critical part to realize the deduction in marketing. Here are the suggested budget requirements: Total Budget for marketing expenditures Advertising Coupons Off Invoice/Feature display 38. 55 35. 15 265. 67 339. 37 Table. 2 Suggested Budget Requirements

Impact of Advertising on Children Essay

Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 The Role of Television Advertising and Its Effects on Children Amin Asadollahi1 Student of PhD Marketing Management, Science and Research Branch Islamic Azad University, Tehran, Iran Email: amin_asadollahee@yahoo. com Neda Tanha Student of advertising and Marketing, University of Applied Sciences, Tehran, Iran Email: nedatanha62@yahoo. com ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue has been. TV ads show a significant relationship between consumption) advertised brands, b) a variety of high-energy foods advertised, c) all the food there. Most children are aware of the intention, but the ads are skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations related to children’s services can be more powerful to have kids. Beginning with a powerful strategy to enhance food safety information between children and their families at the start and then focus on increasing children’s consumer skills. Keywords: Television Advertising, Perception, Children, Foodstuffs INTRODUCTION If the TV to a (public university) can be interpreted that all segments of the population of each age range who are under the covers, not of fortune. Hence it is necessary to direct its programs to be more investment. TV should not be considered as a source of income if you think that the media is the most important. For lack of the necessary costs of functions that are expected to have a media will have a negative effect. Perhaps one of the major pests that lurk in the media sat on this topic is the creation of private television. (Power) and (capitalistic) are two large chains of many large and small have turned to captive So chances are the custodians of authoritarian capitalist and some high And assuming that some of them are innocent of power and capitalism ,There are people around the powerful and the media to focus on the desired direction. So probably the custodians of these chains are held consciously or unconsciously . It seems the idea is to follow the great danger that should remain unaware of it. The arrangements with regard to the prevalence of obesity in childhood are increasing worldwide Large and important role in the TV ads for food has been distributed. (Boyland et al. , 2008, 780). The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue have been. Among the various factors identified as possible reasons for the rise in childhood obesity Trends such as changes in leisure activities and knowledge of nutrition, growth in television advertising is especially important for children. Unintended effects of advertising on children include: Ask the children, materialism, and take note of despair, dissatisfaction with family life and the conflict is. Unintended effects of advertising on children from early 1970 began the second half of this decade; the rate reached its peak and has declined over the past few years. Research shows a decline from 1980. The reclamation research and advertising effects on children (Especially today’s kids are more vulnerable to advertising) and the two decades prior to the advertising business has increased significantly. Advertise on this ideology that developed the property and assets are important and critical quality like beauty; success and happiness are attainable only with acquiring material possessions. The results of these promotions to increase demand for purchase by children and indirectly increase the child’s parents are fighting. The ads lack the purchasing power of parents, or refuse to cause unhappiness and discomfort in children are buying. Advertising products customized with a world full of beautiful people show in the real world while their children are compared with the ideal world and conflict in the world because they are unhappy. Younger children than older children are at risk of complications ads. I understand they have less 1 . Corresponding Author: Amin Asadollahi, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran, E-mail: amin_asadollahee@yahoo. com 1 Interdisciplinary Journal of Research in Business Vol. 1, Issue. , (pp. 01- 06) September, October, 2011 and less power can have a critical view And secondly, their demands can not delay it more than other traditional groups with parents are involved In addition, smaller children can not express their wishes to take advantage of logical techniques While older children and the desire to express the logic of the techniques they use And why the younger children to show their anger more And also create more confli ct. Also shown that boys more girls are persisting in their demands and more parents are involved with. Male children are spending more violence, while girls are more polite and often are expressed to apply to the purchase offer. Apart from that conflict between parents and children in the family about the purchase occurs. Another problem is that kids tend to play with toys with their friends spend their time advertised On the other hand instead of his good friends and that it lacks a certain kind of toys they are willing Occasional bad friends are certain that the toys they play The issue of discrimination in society and their friends will cause a forced choice. These three forms of physical aggression, verbal and psychological effects on children caused by children tend to imitate the movements of athletes or models. Are inconsistent with the terms of the gender because usually the role of women in advertising and men as agents of grade 2 are shown in Table 1. And play a major role in advertising is more often the men present. Most women in terms of cleaning, etc. . . . Deal while most men in the great outdoors and responsibilities are shown. REVIEW OF THE RELATED LITERATURE Television, Children and Advertising Via the magic of television deals to broadcast program which can have profound effects on the developing world and the children to change their lives. No doubt with the development of new networks and satellite television in the world scene, the children will be more vulnerable to the effects of various television In other words, the potential impact of the television spectrum can be put on their young viewers, with the widespread application of this media has become more widespread. After the family television programs and personalities of the most important factors in forming a child’s education is one Television teacher is a powerful, yet dangerous. Imitation, along with the concept, personality development and behavioral problems, the effects of television on children is a special way into his mind. When watching TV programs are on track and learning programs offered via television, the unconscious is far, Children are not aware that their behavior and the behavior of others are acquired, the effectiveness of television can be considered as One of the most important aspect of watching TV programs about the impact of TV ads has been a lot of viewers, especially children Television as the most influential instrument of mass communication, is considered most suitable by the Propaganda In view of the world’s population, mostly young people communicate with the outside world through television, the most important means of mass communication that we seek. Television advertising The media, commercials, and its overall meaning and types of advertising messages that the employer pay for a certain time of the broadcast will be available. TV advertising in recent years have had very progressive and growing, Apart from their relative, the most important sources of information on cultural, economic and social trends among And significant influence on the formation of patterns of intellectual, emotional and behavioral audience, especially children, have. Poor-Norooz (1377). The research, to analyze the content of television advertisements, especially children, is in Iran. His first TV ads the content of the nine categories of children: toys, safety, education, social hygiene, food, educational materials, refreshments, games and clothing distribution sites During the six-month period after it has been investigated. Based on the findings, related to advertising junk food and toys, and most game sites and educational materials, to have the least playing time. Also, the advertisements related to the edible material, which has the largest share of ads that are not nutritious and role in physical growth and nutrition of their children. Interestingly, none of your bread, dairy products, fruit and fruit juice (effects on growth and nutrition of children) is not present in the samples. Also, half of the junk food advertisements, to promote various types of chocolate and ice cream puff and a third of them have been assigned. However, high levels of salt and a puff of sweetened chocolate and ice cream because of the high Food is not good. Instead of thinking about the study, even a TV ad on health issues, there is no the dental care to children to educate. The effect of television advertising on children The researchers performed many studies have concluded that watching television advertising, on attitudes, life style and consumption pattern of the behavior of the audience, including children, affected. However, the effect of the various factors such as age, Social class, economic, message presentation, family structure and 2 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 relationships governing the time watching television. For example, children who are at an early age because of limited cognitive abilities, the reality of what they think of television viewing and much closer to reality television programs that children know of content that are most affected. Accordingly, the effectiveness of children’s age and years of TV ads, most children that age are high. There are also strong family relationships and causes children to be influenced by television programs. Parents with children studying the reality of online life that it can monitor and control, they are more aware of advertising and commercial purposes and the negative view about these programs is more critical than. While the relationships between family members that it is hostile, Children may achieve the advertised product, make life difficult for their parents . Affect the presentation of advertising messages are considered an important factor. So if someone can confirm a great year for goods and services, View it with your children more likely to show having been advertised products Since young children in the diagnosis of non-reality reality Still have not found the necessary cognitive skills, Therefore, children programs and cartoons of famous personalities, young children can distinguish reality from fantasy in the wrong pockets And the perception that the advertisements are false. The intensity of these programs is more affected. Duration of exposure to advertisements, other factors affect them. Peruvian television viewers up pills than it is viewers not so serious, the impact of advertising is acceptSo that more attention to the show and to trust them and have a more positive attitude. Since advertising is rarely the main aspects and key production Such as materials used how to work and show the product price, the sale of a blower and non-misleading, and the consequences Has many negative consequences that are importa nt: 1. Parental pressure on children to buy advertised products and refuse to fulfill the wishes of their parents (The dream is more demand) and that conflict between parents and children leads to conflict. If parents refuse to buy goods in question, it would be sinful to their children, if you accede to the demands of parents and children, certainly the price they pay for a toy or food package, the price will be higher, because that’s what common sense would forbid it. 2. Another negative consequence of television advertising, consumption of food products such as candy and fruit juice is fresh. About 80 percent of the volume of television ads promoting these products makes up the children. All of this publicity, the belief that young children about nutrition and the impact of food. Children can not understand that eating foods with high sugar levels, because weight gain and tooth decay is their (Newman, 1377). 3. Since most advertising, scenes from the life of the rich and affluent children can be displayed, without this, undesirable tendencies and trauma in the lives of other children who can afford it will not it may even make it to the crime and unethical behavior you have to seize it, to push. Critics of television advertising Critics of the ads are responsible for the problem of child obesity for promoting energy and food products that have relatively high fat and sugar and salt. So in many countries the demand for consumer and health organizations Policies to limit food advertising to children (Buijzen & et al. , 2007, 231). Even more established groups in the feet And adopting new hypotheses and test them to come and prove their Food advertising in children’s programs are broadcast In violent behavior, disrespect, and stealing in children is effective Because these behaviors promoted in TV ads for food products is a view (Page ; Brewster, 2009, 150). But what was of concern to all, in recent years the food and beverages to children and adolescents as a major force in the market has and thus they are now strongly and specifically target their advertising and marketing efforts are placed. Food marketers are interested in buying power among the youth because they are consumer products the direction of these techniques and multilateral channels to attract young people when they are young, they use Time to grow their brand and their food products in the future affect buying behavior. (Story ; French, 2004, 14). Food is one of the most important promotional goods and therefore attracts a lot of research efforts. (Zwier, 2009, 109) In the long-term investments that seek to Marketers and a stable market, relying Dependence on customers and their loyalty Their strategy to attract young people think it’s because The condition of their success to a life of its customer Kids also an important market for the missionaries offer Commercial and food are in direct contact 3 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 Prices for products that taste good with children and adolescents is the money will be spent on children by their parents because they do. In adolescents 8 to 17 years estimated that approximately 75% of adolescents and their families on food costs impact In addition, young children, the more likely Purchase directly to a consumer market are considered important . ( Powell et al. 2007, s253) To achieve this goal of marketing channels and techniques are certain that these channels are: Television advertising, advertising schools, kids clubs, internet, toys and products with the logo of a company (Story & French, 2004, 14) And advertising techniques, such as the award families who rejected these ads They were calling for a ban or restrictions on scope of work (Mehta et al. , 2010, 5). But in the advertising and marketing on children’s interest It works for both physical and mental abuse that was followed Families, parents, nurses, and community governments were sensitive to this type of advertising As far as food manufacturers and their breeders, professional organizations, written and visual media, education and food and consumers have the ability to provide dietary patterns, disease prevention and health promotion is. (Lohman ; Kant, 1998, 27). The story of television and advertising of foodstuffs Commercial food advertising to children is increasingly relying on the general 5: 1) A breakfast cereal 2) Sugar 3) Snack 4) Non-Alcoholic Beverages 5) Fast Food Restaurants, (Buijzen et al. , 2007, 232). With a short list of five can be important to realize Food advertising to children in the world was too sweet and fatty and are consistent with dietary recommendations. Story ; French, 2004, 14) But because health has always been important, The major manufactur ers also see ads from far left And build their physical and sporting activities, special attention has been And of course food and beverage ads that were related to physical activity and athletic ability Significantly more welcomed by the children were exposed to ads that were more entertaining aspects of the game. (Flot et al. , 2006, 244) But because of this sensitivity with special attention to health and the prevalence of obesity among children are around. To fully understand the relationship between advertising and food consumption patterns of children in need showing the relationship between advertising and food consumption in children and we try the following: 1) Advertised food brands 2) Different items are high-energy foods that are advertised 3) Consumption of all food products (Buijzen et al. , 2007, 235). Broadcast advertising can cause changes in food preferences and consumption rates for children and Increase the brand advertised. This is often caused by the stimulus-response will explain the psychology of advertising Argues that advertising leads to awareness of advertised brands tend to be Mark is buying it and taking it (Ibid, 232) However you choose to display ads only lead to commercial brands and types of food intake does not increase But the ads are related to high-energy food products, Such hangs in the pattern of food advertising to children, they will increase the risk of obesity. (Ibid, 232) Explain the effect of stimulus – response to high energy consumption as a social learning theory as it appears Modeling the behaviors such as eating in advertisements that have been portrayed in the audience is led to similar behavior. Display ads can lead to the use of a particular brand, use of energy products and total food intake is increased (Ibid, 232). Effect on three levels Promoting food choices not only affect children’s food brands but they use different types of high-energy food product s are developed. Communication with proof of the theory of predictive effects of stimulus – response advertising, the effect of food advertising a particular brand to other brands of food that can be generalized 4 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 (Ibid, 236). The more fatty foods children choose to include foods that contain carbohydrates between fatty foods and prefer the use of the advertised brand name is lost to Mark (Boyland & et al. , 2008, 760). However a small number of openly advertising their products as light manufacturing, have introduced a simple and low-fat That they are dedicated to those who are concerned about their weight and take care (Henderson & Kelly, 2005, 194). However, food advertising goes to the side That promote unhealthy food such as chocolate chips and more healthy food such as vegetables and fruits are brought under their domination (Zwier, 2009,109). Family background At first glance, it seems, is that what parents feed their children are still the primary gatekeeper And overall financial costs they can control And the final purchase decisions are made in the world of buying and selling are also The amount of food available to children in the home control Like to eat snacks and determine what we have dinner tonight? But research shows that when shopping for children separated from their parents’ wishes and priorities are not important. It is understood that they will not even buy some food brands Children who do not like to bother them (Buijzen et al. 2007, 237). The family of one of the most important factors in predicting children’s consumption patterns. High-income families with children generally consume more food. And a variety of materials, energy and greater use of the advertised brands. Parents with high incomes than lowincome parents can afford to buy food are more Thus; in families with high power tend to buy more expensive food and beverage brands. In addition, higher income families are often both parents Employees. This makes it hard when they are And a strong desire to buy more food and be ready. Be higher in families with income, advertising significantly associated with food brands. On the other hand, low-income families regardless of brand name products, only the amount of food and beverage advertising influences the pattern of low-income families with higher incomes are influenced by television advertising to justify the Children from families with high income (Ibid, 237). Despite the ads that their audiences are children According to the story of their age, character, visual, musical, musical, noisy and with the special effects (Mehta et al. , 2010, 5) But the children made their own banners and ads that do not matter adult And the range of ads when watching TV in the sight of them, are discussed The large volume of ads that are discussed are the ones who made exclusively for children (Ibid, 5). Besides making television advertising professionals to grasp the way they, To overcome the effects of competition on the more eternal in the minds of consumers and their young, they Thus the stage to television advertising has become exaggerated feeling good, Fixation and dependence, the physical embodiment of a crime, deceit, theft and robbery, to get over the need for food and non-respectful behavior with adults (Page & Brewster, 2009, 105). Obtaining this information is not strange if we worry about Concepts that children will be broadcasted on TV ads for food, increased. Awareness of these issues as warning to officials and other supporters of child health and is instead Have a closer look at these issues (Ibid, 154). Lawyers and policy makers about the prevalence of food advertising and its potential impact on audience behavior, insight and gain more knowledge. (Henderson & Kelly, 2005, 191). Food can also be studied by teaching critical thinking skills that may be associated Food advertising to help consumers (Ibid, 191) Despite what you would think the findings indicate that Relatively good level of awareness and understanding of children Even though you have no experience necessary Because of their lack of skills or knowledge are not sufficient to But what is certain and proven by scientific research, Is that children over 7 years of children ages 2 to 6 years of advertising are likely affected And children ages 7 to 11 years with the intention of the ads, but are aware of the skills that are not used Unless they are explicitly to be reminded that you have a reaction (Mehta et al. , 2010, 5). Children between 10 and 12 years promoting and producing ads to those who are aware of the sensitive but not (Ibid, 5). CONCLUSION Children are more vulnerable to advertising. Different laws in different countries to limit the number of ads used to be, kind, Content and timing of the broadcast ad covers For example, advertisements for toys for children to play in Greece is limited to late night hours Australia and Belgium, and in advertisements broadcast during children’s broadcasts A few minutes before it is banned. Some researchers believe that it is better to limit excessive advertising Products to raise awareness of parents of children and to discuss with them about products and promotions the researchers say understanding the power to limit excessive growth of advertising and the guys decide to delay. Ways to protect children against advertising is to review and update. The substitution of digital television in the near future I can easily while watching the TV screen by pressing a key to enter the Internet world in the world of digital TV, which will replace the TV for the kids there will be no other limit and children will have free 5 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 access to any kind of advertising. New technology also allows advertisers to extensive information watching habits of children in the media to obtain and thus make them more targeted. So parents and teachers should increase the will power and self-esteem in children, so bring the kids once I see ads that are part of the economy, society correctly imagined to be the means of advertising. Techniques and methods of advertising to children should be taught and developed the power to judge and criticize them. The ad can not promote, or sell their goods to attract customers. It can only draw attention to the customer, to persuade him to buy. If the buyer has enough information to evaluate the ads and advertisers. In general we can say the main criticisms against television advertising on children include: 1 – Unlimited and uncontrolled effects of advertising on children 2 – Promote consumerism and false needs 3 – Disorders of children on the farm and Health 4 – Create gender discrimination REFERENCE 1. Bergler, R (1999) the Effects of Commercial Advertising on Children. Commercial Communications, January: 41-48. 2. Bjurstrom, E (1994) Barn och TV-reklam: En introduction till forskningen on TV-reklamens paverkan pa barn [Children and television advertising: An introduction to the research on the effects TV commercials have on Children]. Stockholm: Konsumentverket (Rapport; 29). 3. Boyland, E. J. , Harrold, J. A. , Kirkham, T. C. , J. C. G. Halford. (2008)  « Does television food advertising affect children’s food preferences?  » Appe te, 51, 751-764. 4. Buijzen, M. , Schuurman, J. , E. , Bomhof. 2008)  « Associations between children’s television advertising exposure and their food consumption patterns: A household diary–survey study » Appe te, 50, 231–239. 5. Consumers International (1999) Easy Targets: A Survey of Television Food and Toy Advertising to Children in Four Central European Countries. 6. Folta, S. C. , Goldberg, J. P. , Economos, C. , Bell, R. , R. , Meltzer. (2006)  « Food Advertising Targeted at School-Age Children: A Content Analysis  » J Nutr Educ Behav, 38, 244-248. 7. Goldstein, J (1998) Children and Advertising – The Research. Commercial Communications, July: 4-7. 8. Gunther, Barry, McCarthy chlorine, Jill (1380). Children and Television. Nusrat Fata translation. Soroush. Tehran. . Henderson, V. R. ; Kelly, B. (2005)  « Food Advertising in the Age of Obesity: Content Analysis of Food Advertising on General Market and African American Television  » J Nutr EducBehav, 37, 191-196. 10. Hosseini, Negin (1385). Fighting for children’s television. Information. Tehran. 11. Kinnucan, H. W. , (2003)  «Optimal generic advertising in an imperfectly Competitive food industry with variable proportions » Agricultural Economics, 29,143–158. 12. Lohmann, J. , A. , Kant. (1998)  «Effect of the Food Guide Pyramid on Food Advertising » JNE, 30, 23-28. 13. Mehta, K. , Coveney, J. , Ward, P. , Magarey, A. , Spurrier, N. , T. , Udell. (2010) 14. Australian children’s views about food advertising on television » Appe te, 970, 1-7. 15. Newman, and Philip Newman, Barbara (Winter 1377). The effects of television on children’s growth. Ismail Biabangard translation. Research and Evaluation, numbers 15 and 16. 16. Page, R. M. ; Brewster, A. (2009)  «Depiction of Food as Having Drug-like Properties in Televised Food Advertisements Directed at Children: Portrayals as Pleasure Enhancing and Addictive » Journal of Pediatric Health Care, 23, 154-157. 17. Pejman Arash (Spring 1381). The effects of television commercial advertising on childrenâ €™s social relationships. Research and Evaluation. 29. 18. Pour March, Manijeh (Winter 1377). Content analysis of television advertisements, especially children, research and evaluation. 15 and 16. 19. Powell, L. M. , Szczypka, G. , F. J. , Chaloupka. (2007)  «Adolescent Exposure to Food Advertising on Television » American Journal of Prevent ve Medicine, 33, s251-s256. 20. Saatatmand, Zohreh. (Fall 1376). The effects of television on children and adolescents. Education. 5. 21. Story, M. & French, S. , (2004)  «Food Advertising and Marketing Directed at Children and Adolescents in the US » International Journal of Behavioral Nutrition and Physical Activity, 1, 1-17. 22. Zwier, S. (2009)  «Medicalisation of food advertising. Nutrition and health claims inmagazine food advertisements 1990–2008 » Appetite, 53, 109–113. 6

Leaders in Innovation Assessment Essay

As stated in the assessment instructions, in the field of organizational leadership, many models are used as a means of examining what qualities and skills make an effective leader. Although there is a variety of models I have decided to analyze the behavioural and the transformational theory models. Reviewing the resources recommended for discovery and delivery skills, I learned how those skills have a direct impact on an effective leader’s performance in innovation organization. The discovery skills are based on associating, questioning, observing, experimenting, and networking they are also referred as the DNA of innovation. Delivery skills also play in the innovation process with their four key skills which are analyzing, planning, detail-oriented implementing, and self-disciplined executing. In the body of this paper I will unfold my research on those skills and identify its correlation with innovation. I will also be assessing the strengths and weaknesses on my ability t o support innovation in an organization. Leadership Models Supporting Innovation Over the years, a number of leadership theories have been established including: trait, behavioural, contingency, and transformational theory. My analysis will be on behavioral and transformational. Behavioral Theories As described in Doyle and Smith (2001) early researchers ran out of steam in their search for traits, they turned to what leaders did and how they behaved, specially towards followers. They moved from leaders to leadership and this became the dominant way of approaching leadership within the organizations in the 1950s and early 1960s. Different patterns of behaviour  were grouped together and labeled as styles. This became a very popular activity within management training perhaps the best known being Blake and Mouton’s Managerial Grid (1964; 1978). Various schemes appeared, designed to diagnose and develop people’s style of working. Despite different names, the basic ideas were very similar. The four main styles that appear are: Concern for task. Here leaders emphasize the achievement of concrete objectives. Concern for people. In this style, leaders look upon their followers as people their needs, interests, problems, and development. Directive leadership. This styl e is characterized by leaders taking decisions for others and expecting followers or subordinates to follow instructions. Participative leadership. Here leaders try to share decision-making with others. The behavioral theory has many assumptions which conclude that leaders can be made rather than born. This theory has a direct approach with innovation in the organization. With the managements concern for their employees it gives everyone in the organization the motivation to innovate. Innovation is all about adaptability and with the behavioral theory leaders are made, which means that they can adapt to any situation that they are confronted with. The following grid model was developed by Robert Blake and Jane Mouton in the early 1960s The grid clarifies the magnitude in which a leader focuses on these dimensions determining the leadership style that they relate to. Some leaders are more concerned with getting the tasks at hand completed successfully in a timely manner. Other leaders prefer creating solid interpersonal relationships with their employees, because by being an oriented leader the employee’s performance will be higher. For example, if you have a high concern for completing a task and achieving results with little concern for having a relationship with people, you would be an authority-obedience manager. Another example: if you have little concern to complete a task or interact with people, you would be an impoverished manager. Transformational Theory Transformational leaders are those leaders who transform followers personal  values and self-concepts, move them to higher levels of needs and aspirations (Jung, 2001), and raise the performance expectations of their followers (Bass, 1995). This leadership has four components; charismatic role modeling, individualized consideration, inspirational motivation, and intellectual stimulation. Using charisma, the leader instills admiration, respect, and loyalty, and emphasizes the importance of having a collective sense of mission. By individualized consideration, the leader builds a one-to-one relationship with his or her followers, and understands and considers their differing needs, skills, and aspirations. Thus, transformational leaders articulates an exciting vision of the future, shows the followers the ways to achieve the goals, and expresses his or her belief that they can do. (Bass, 1990) Incorporated by (Cohen and Levinthal, 1990; Damanpour, 1991) has been suggested that transformational leadership is an important source of organizational innovation, empirical studies have not examined the moderating role of this contextual factor while investigating the relationship between transformational leadership and innovation. In addition to external support for innovation, support within the organization, in terms of an innovation supporting climate and adequate resources allocated to innovation might also be an important contextual factor that plays a role in this relationship. Transformational leaders have been suggested to have an impact on innovation. Transformational leaders enhance innovation within the organizational context; in other words the tendency of organizations to innovate. According to (Elkins and Keller, 2003) transformational leaders use inspirational motivation and intellectual stimulation which are critical for organizational innovation. They also promote creative ideas within their organizations and their behaviors. Blake , and Jane (n.d.). Discovery and Delivery Skills In recent studies it has been identified that the ability of a person’s creative thinking comes one-third from their genetics; and the other two-thirds of innovation skill set comes through learning (Dyer, Gregersen,  & Christensen, 2009, p. 63). To begin with, a person is given a skill set that they will analyze till understand, then practicing, experimenting, and lastly gaining confidence in one’s capacity to create. The following details will demonstrate by skills how innovative entrepreneurs acquire their innovation skills. The following five skills set that constitute the â€Å"innovators DNA†: associating, questioning, observing, networking, and experimenting. Discovery skill 1: Associating is the ability to successfully connect seemingly unrelated questions, problems, or ideas from different fields, is central to the innovator’s DNA. Discovery skill 2: Questioning the power of provocative questions. To question effectively, innovative entrepreneurs do the following: ask â€Å"why?† and â€Å"why not?† and â€Å"what if?† Discovery skill 3: Observing the behavior of potential customers. In observing others, they act like anthropologists and social scientists. Discovery skill 4: Experimenting, innovative entrepreneurs actively try out new ideas by creating prototypes and launching pilots. Discovery skill 5: Networking is devoting time and energy to finding and testing ideas through a network of diverse individuals gives innovators a radically different perspective. Delivery skills play in the innovation process, improving their discovery, and encouraging themselves and their organizations to take a long-term view. The delivery skills consist of four keys terms: analyzing, planning, detailed-oriented implementing, and self-disciplined executing. At times delivery skills are relatively more important during the maturity growth of a business. Analyzing: examine methodically and in detail the constitution or structure of something or information. Planning: the process of making plans for something. Detail-oriented implementing: capable of carrying out a given task with all details necessary to get the task well done and executed. Disciplined-executing: acting in accordance, and performing an act successfully. The synthesis of, discovery and delivery skills are critical for delivering results and translating an innovative idea into reality for organizations. According to Dyer, Gregersen, and Christensen, (2011) it is vital to understand that the skills critical to an organization’s success  vary systematically throughout the business life cycle. For example, in the start-up phase of an innovative venture, the founders are obviously more discovery-driven and entrepreneurial. Discovery skills are crucial early in the business life cycle because the company’s key task is to generate new ideas worth pursuing. Thus, discovery skills are highly valued at this stage and delivery skills are secondary. However, once innovative entrepreneurs come up with a promising new business idea and then shape that idea into a bona fide business opportunity, the company begins to grow and then must pay attention to building the processes necessary to scale the idea. Strengths and Weaknesses in Discovery & Delivery Skills Strengths Discovery Skills Weaknesses Associating: I’m always coming up with new ideas to improve things. Experimenting: Like with observing I also like to experiment, but I quickly become frustrated after getting something wrong after a couple of tries. I would like to give myself the ability to keep trying with a positive mind that I will get to the right solution. Questioning: When it comes to questioning I don’t have a mute button. I like to ask enough questions because it helps me come up with the best solution. Networking: I have no networking skills. I’ve had the opportunity to do this in my place of work, but I never take the time to do it. Observing: This skill is definitely one of my strongest. I observe everything that goes around me always finding a better way to solve an issue. StrengthsDelivery SkillsWeaknesses Planning: I enjoy planning, especially when the plan in process will be a success to an issue. Analyzing: I lose interest very easily when I have to sit down for a long period of time to analyze something. Detail-Oriented: When I’m given and assignment I make sure I executed just as it was asked. Discipline-executing: I always make sure I perform to the best of my ability as asked of me following all regulations and procedures to be successful. Having good associating, questioning, observing, planning, detail-oriented, and discipline-executing skills will not only be beneficial for me, but also  for the organization that I work for. Due to the fact that innovation is a critical aspect for organizations, senior executives are always seeking for candidates with these types of skills because it will contribute to their ability to innovate and be successful in the business with strategically ideas since executives don’t feel responsible for innovating. Unfortunately due to that fact; that my weaknesses with experimenting, networking, and analyzing will hinder my ability to support innovation in an organization at 100%. Although I’m not as concerned even though my weaknesses will delay any project I might be working on, but with trial in error I can convert those weaknesses into strengths. As stated in the innovators DNA, practice, practice, practice. Though innovative thinking may be innate to some, it can also be developed and strengthened through practice. Conclusion Through the models and detailed explanations we have learned how the behavioral and transformational theories are a big part of innovation and organizations. The roles of discovery and delivery skills are crucial in an organization to innovate with ideas, research, and these skills are a company’s success to innovate and succeed. I feel comfortable with my discovery and delivery skills, my role now are to practice and work on my weaknesses. A candidate with all the skills in place; is better than one with just a few. References Barnard, C. (1938), new definition of leadership. Retrieved from http://changingminds.org/disciplines/leadership/theories/leadership_theories.htm Bass, B. M. (1990). From Transactional to Transformational Leadership: Learning to Share the Vision. Organizational Dynamics, 18(3): 19-32. Bass, B. M. (1995). Transformational Leadership. Journal of Management Inquiry, 4(3): 293 298. Behavioral Grid Retrieved from http://education-portal.com/academy/lesson/classical-leadership-theories-lesson-quiz.html#lesson Cohen, W. M. and Levinthal, D. A. (1990).Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35: 128-152. Damanpour, F. (1991). Organizational Innovation: A Meta-analysis of Effects of Determinants and Moderators. Academy of Management Journal, 34: 555-590. Doyle, M. E., & Smith, M. K. (2001). Classical models of managerial leadership: Trait, behavioral, contingency and transformational theory. Retrieved from Infed Web site: http://www.infed.org/leadership/tradional_leadership.htm. Dyer, J. H., Gregersen, H. B., & Christensen, C. M. (2009, December). The innovator’s DNA. Harvard Business Review, 87(12), 60–67. Dyer, J. H., Gregersen, H. B., & Christensen, C. M. (2011). The innovator’s DNA: Mastering the five skills of disruptive innovators. Boston, MA: Harvard Business Review Press. Elkins, T. and Keller, R. T. (2003). Leadership in Research and Development Organizations: A Literature Review and Conceptual Framework. Leadership Quarterly, 14: 587-606. Jung, D. I. (2001). Transformational and Transactional Leadership and Their Effects on Creativity in Groups. Creativity Research Journal, 13 (2): 185-195 Transformational model Retrieved from http://strategyofnarayan.blogspot.com/2013/04/assignment-of-week-23.html

Fortune-Telling Essay Example | Topics and Well Written Essays - 750 words

Fortune-Telling - Essay Example Some of the people at the carnival were suspicious of fortune-tellers and as they walked past the booths they made fun of the gypsies. 9. One gypsy explained that telling fortunes was less about helping others' lives than to make his own living. One gypsy explained that telling fortunes had more to do with making a living than it had to do with helping others. 10. Fortune-telling is difficult to categorize because it is neither a science, art, or religion. Fortunte-telling is difficult to categorize because it is not a science, an art, or a religion. Combine sentences and expand the sentences with details to add interest and variety. 1. Washington is the only state named after a president. Many cities and counties are named after presidents. Many cities and counties are named after president, but only one state is named after a president: Washington. 2. California is bordered by the Pacific Ocean. There are many islands, waterways, and rivers not to mention the evergreen forests near the coast. California may be bordered by the Pacific Ocean, but many islands, rivers, and forests can be still found near the coast. 3. The car battery would not start. The battery was dead. I called a tow truck. I called a tow truck since the battery was dead and the car would not start. 4. She was not like her sister in fact they were total opposites. She was nothing like her sister; they were total opposites, in fact. 5. Ricky Martin will remain my favorite singer although he has fallen out of fashion and I think he is terrific. He has done some free concerts for good causes too. Although he has fallen out of fashion, Ricky Martin is still my favorite singer both because he is a terrific vocalist and because he... 8. Holly was told she was going to be a beauty someday. At sixteen she was thin. She was severe. She wore thick glasses down on her nose. Her shoulder bones showed through her shirt. They seemed to puncture her skin. Holly had a severe appearance characterized by being so thin that her shoulder bones seemed to puncture right through her skin. Despite the fact that her shoulder bones actually showed through her shirt and the fact that she wore thick glasses that continually slipped down her nose, she was told she would one day be beautiful.

Las Vegas, Nevada Essay Example | Topics and Well Written Essays - 500 words

Las Vegas, Nevada - Essay Example Las Vegas, Nevada ranks among the pioneer regions to embrace technological developments. This is because Las Vegas has always been a busy city famed for its earlier role in the entertainment industry. Investor’s focus on Vegas to initiate innovations that is marketable to populations living within the popular culture. This has resulted in unprecedented introduction of new technology to all groups of people. Kelion (1) highlights â€Å"Waterproof smartphone coatings, diet-aiding armbands and a social network that warns drivers of the latest police speed-traps were all on show†. Researchers have continually focused on Vegas to draw new statistics about the impact and spread of technological innovations. Population increase has also provided a viable market for technological goods that has since transformed the social interactions of the populations through facilitation of communication, speeding, and access to information. The technology scene receives support from the co mmunity who utilise it and provide the demand required for the re- production of technological devices. The advertisement industry entails the creation of awareness on new and old products in the market. Following the influx of non-native people, increased birth rates and advanced technology, advertisement strategies are more dynamic and practical. This is because there are many products in the market that offer similar values hence the need to inform the buyers of their existence and utility values. Advertisement in Vegas is fragmented and dynamic (Simich 2). They utilize technological innovations such as the internet, audio and visual channels as well as use of billboards and cards. The music industry has been vibrant in advertisement. This is because, the population comprises of many young people. The rap and rock music genres form the background music of many adverts. These aim at capturing the attention of the entire population because

Discussion Questions Essay Example | Topics and Well Written Essays - 1250 words - 1

Discussion Questions - Essay Example Therefore, the id drives the individual towards making decision that will satisfy their need. For instance when one feels that they need drugs but they have to undertake a certain duty, then drugs will come first. However if the individual does not take the drugs the feeling will still remain there until they take the drug. The ego is the executive of personality as it mediates between the urgent urges of the id and the demands from the superego as stated by Rasmussen (32). For instance when one desires to use drugs the ego will intervene to make the individual know whether it is the right time to take the drugs. Therefore, the ego functions according to the reality principle hence it delays the immediate satisfaction until the appropriate time. Therefore, in the event of the urge to take drugs the ego will suppress that feeling until the right time. The superego embodies the ideals and principles of society as they are conveyed by what parents do and say. Within the superego, the conscience arises hence its role is to block the unacceptable urges by the society as stated by Sullivan (24). For instance when one feels like abusing drugs, the superego reminds the individual that the habit is not allowed and thus suppresses the feeling. This model aims at imparting information about drugs taking the assumption that children and adolescent will keep away from drugs after understanding their prospective risks. It also makes the assumption that the information will lead to students to developing negative attitude that will prevent them from abusing drugs. In brief the model speculates a casual series leading from knowledge (n drugs) to attitude change (negative) then to behavior change (non use) according to Abadinsky (226). The model seeks to shape personality. It centers on the person rather than the drugs and it assumes that young people with high self esteem can not abuse drugs. It also

Life and Death in Shanghai Essay Example | Topics and Well Written Essays - 2000 words

Life and Death in Shanghai - Essay Example It is a tribute to those who suffered while protecting their dignity and ideology. Nien Cheng presents herself as a symbol of sacrifices given by Capitalist China. She showed how people who refused to surrender their believes to those of Mao’s were punished. She praised and made us praise the courage of those who did not bow to undue pressure put imposed by the ruling party. In this memoir the author tries to show an air of terror and insecurity that was then surrounding China. This is written to show how life within Communist China of Mao’s reign was. How Maoists showed their power and their complexes of inferiority by terrorizing those to whom they were once inferior. She showed the unrest and instability which was named Cultural Revolution. Effects of revolution were expressed which made revolution (as opposed to evolution) the worst choice. The novel protests against tyranny and imposition of ideas by Communist party, effectively. It highlights the problems which arise because of preferring revolution as opposed to evolution. It disapproves decisions taken based upon the sole intention of destruction, based upon Mao’s theory â€Å"The old culture must be destroyed to make way for the new Socialist Culture.† But pointing out such behaviors she actually tells the backwardness in Communists. Mao’s quote We must learn swimming from swimming shows a serious tragedy Revolution had, lack of measured judgment. The believe that people minds and loyalties can be changed by force, could be nothing more than serious joke to human nature. And punishing an innocent for the reason that he or she was a relative of apparently guilty person is another bitter slap on the face of

Prepare for a meeting Essay Example | Topics and Well Written Essays - 1000 words

Prepare for a meeting - Essay Example Apparently, Nasbitt is abusing her position. After episodes of conflict with her co-workers , Nasbitt told Mr. Robbins that she had been a victim of discrimination since she is gay. This was a revelation that surprised Mr. Robins . In such case, the HR is the authority in resolving these type of issues since sexual discrimination is a serious matter. However, the HR cannot conclude anything since there is no investigation yet. Because of these two issues, meeting is called for by the Director, Ms. Wilkinson, so that the situation can be analyzed and decisions can be made. The structure of the meeting is focused on officials who can make decisions regarding Nasbitt’s case. The concerned employee would not be invited in the said meeting since a separate investigation would still be conducted on a sensitive issue. Therefore, the meeting intends to review the behavior of the employee and its implications to the business. The meeting is formal since the issue is serious. The dissemination of the agenda would be immediate as the Marketing Director would send an email to those concerned. Moreover, an office assistant would confirm the attendance of those invited to come in the meeting. It would be a close-door meeting at the conference room. First issue is Jaynes unsatisfactory work performance which is evidenced by her behavior toward an advertising agency. She threatened the agency with an authority she does not have. ( Problem analysis ) What will happen after this meeting : Certain set of actions must be delivered such as decision-making and investigation. Thus, a meeting would be called for to assign people certain tasks that would clarify the issues of Ms. Nasbitt. Ms. Wilkinson called for the meeting since she is the Director for Marketing. Even at the start of Nasbitt’s case, she was consulted by Mr. Master’s on actions that can be taken against Ms. Nasbitt. She needs to resolve the issue carefully

Warehousing and Inventory Management Essay Example | Topics and Well Written Essays - 3000 words

Warehousing and Inventory Management - Essay Example In order to achieve these competencies we are discussing the various aspects of warehouse space utilization and layout plans. There are several plans of layout, which has been discussed, and each has its own advantages and drawbacks. If the warehouses are used efficiently and effectively, it improves the effectiveness of whole supply chain. As we know that we are moving through communication revolution, better use of information and communication technology improves the warehouse operations management. While discussing the case study of Seven-Eleven Japan we observed that how use of information and communication technologies have improved the warehousing operations of the organization as a whole and have the potential to proved benefit to the customers. Through use of information and communication technology, objectives of the warehouse manager to provide goods and services to its customers timely and efficiently will be fulfilled. We had also evaluated the traditional and modern inv entory management practices and found that modern practices like JIT have outnumbered the traditional inventory management systems like re-order or economic order quantity on various parameters. Storage is the 1. Warehouse space and layout: Storage is the physical hording of inventories awaiting transport to customers. The current emphasis is on the movement of inventories. According to Layson (2000), there are a number of important issues to be considered: Acknowledgement that reducing ware housing and storage costs is essential; Automated stores and computerized system make it possible to better manage these facilities; Trade-off between higher customer service levels, low inventory and low operating costs need to be balanced; Changes in business practices through the implementation of just-in-time (JIT) and Kanban concepts; Better logistics systems; Time-compression, reducing time consumed in business processes, Elimination of non-value-added time. In the process of warehouse layouts and space, organizations primarily focus on The space required and cost for each category of stock, Whether to centralize or decentralize the stores Physical characteristics of the stores at each location e.g. size, weight, shape, perishable, hazardous Flows of material and handling equipment required Goods received into store, quantities, volumes, frequencies, packing, delivery vehicles, handling requirements, documentation and inspection Foods outwards-quantities, volumes, frequencies packing, delivery vehicles, handling requirements, documenting & packaging; Inventory policies e.g. JIT buffer sticks, stock pilling Security, safety, administrative system, and personnel. To fulfill these above-mentioned conditions, warehouse space and layout planning must have following objectives in mind: Utilizing space efficiently within the building cube Create rapid and easy access to stock and stock movements Achieve efficient and balanced traffic flows Mechanized and automated stores operations

External and Internal Environmental Analysis Essay - 4

External and Internal Environmental Analysis - Essay Example The world certainly operates in an era where the need to come up with efficient and reliable technology is of primary importance. Thus, Apple has no choice, but to go for innovation in order to meet the requirement of the society that constantly of in great demand for new innovative technologies. Considering that every nation has to protect its economic status, employing government policy is the usual trend. Thus, it is remarkable that Apple has to abide by the rules and regulations of every nation where there is a high need for its product offerings. On the other hand, as Porter suggested, in an industry, there must be five forces, which include, new entrants, substitute products, bargaining power of suppliers, bargaining power of buyers, and rivalry among existing firms (Porter, 2003). Apple has to face the competition. That is the reality. At present, there are small scale new entrants and new brands in the industry that try to compete with Apple’s product offerings. There are also various substitute products around, which could be the great result of rivalry among existing firms. As a result, this increases the bargaining power of suppliers, because of the ongoing competition. In addition, provided that there are many firms out there like Apple which are competing in almost the same segment, the source of raw materials may substantially be a primary factor for profitability and sustainable competitive advantage. As a result, the bargaining power of suppliers is higher due to constant and high demand for raw materials. Apple’s marketing strategy is like no other, for it is the first and exemplary in its industry. Even in its marketing approach, the firm has substantially established an innovative marketing strategy and business model that make it a cut above the other in its industry. As a result, Apple ensures its production

Christian beliefs about marriage and divorce Essay Example for Free

Christian beliefs about marriage and divorce Essay How might Christian beliefs about marriage and divorce be applied to a Christian living. In your answer consider one or more situation in which Christian belief would make a difference. Consider whether all Christian couples would respond in the same way. Christian beliefs are to be applied to everyday life. The teaching affects couples and guides them to a content marriage. Every couple should strive to live up to their vows to successfully live-out their vocation. Its a full time vocation and for the marriage to work, there needs to be constant effort and work. Overtime people mature and develop; this may lead to the couple becoming closer or further apart. Action and alteration then needs to be applied and the marriage should grow and change accordingly. Christians have to truly commit to their vows and have to promise love and fidelity and apply it to their daily lives. Some Christians may ignore Gods intentions for them by dismissing the Christian beliefs. By disregarding these beliefs, couples will not only gradually disconnect from eachother, they will disconnect from God as theyre rejecting his vocation for them. Some may say that the Christian beliefs are not being applied to life as much anymore, which is proven by the increase in divorce rate. However, The religious beliefs are lived out by the vast majority of couples. Those who do not fully apply the beliefs to their marriage but realise the beliefs importance, have something to aspire to and the beliefs can guide them to a successful Christian marriage with God. This is why the beliefs of permanence and exclusiveness of marriage are important and people still try to live to values outlined in the Gospel. I can only aspire to living in a joyful, stable marriage. Ive been brought up in a fortunate atmosphere as my parents have been married for 30 years and hopefully will grow old blissfully together. Theyve followed the Christian beliefs closely, except for a few dents to the relationship but managed to pass through them, which can only inspire me to follow in their guidance. Ive seen how beliefs are still present in their marriage and how the church teaching is certainly not out of date. As outlined in AO1, the beliefs of the life-giving potential of marriage are central and when couples enter marriage they must realise the affects their behaviour has on children. As Ive been brought up in a successful co-operative marriage, Im inspired to do the same as I realise the importance of Christian beliefs, so if one is brought-up in a unstable marriage this can affect the relations the children subsequently have. The grace given in the sacrament gives couples strength which can furnish couples concentration towards the Christian beliefs. Someone who takes their faith seriously is more likely to live up to the vows more rather than one who just simply goes through the marital service as tradition, without really regarding the ceremony for its deep meaning. These Christian beliefs taught to them can then encourage them to leave divorce as a last resort rather than take the easiest way out. Catechism teaches that The remarriage of persons divorced from a living, lawful spouse contravenes the plan and law of God as taught by Christ. They are not separated from the Church, but they cannot receive Eucharistic communion. They will lead Christian lives especially by educating their children in the faith Catechism 1665 Although they will not accept divorce; the Roman Catholic Church will accept an annulment which is a way of saying that the marriage was void Different Christians approach marital breakdown and divorce in different ways. A Roman Catholic would have immense difficulties if their marriage broke down and ended in divorce, yet they are unable to get an annulment from the Church They feel that they have disowned the church by divorcing. Also, if that person remarries, in the eyes of the Roman Catholic Church it would be classed as adultery. This situation may involve them being asked to refrain from taking the Eucharist. This can result in real hurt and a feeling of isolation from the Church as the Eucharist is at the very heart of Catholic belief.. Whereas, someone belonging to the free church in the same position would have no such problem with remarriage in their church. Other Catholics may choose not to remarry and live life alone because their first marriage did not work and they do not want to go against their beliefs. Although some marriages conclude in divorce, marital help services such as Marriage Care and Relate offer support to couples so they understand the full responsibility theyre undertaking. Couples who havent got the deeper understanding of marriage may break the exclusive aspect of marriage and not consider preventing adultery as much as a couple who follow the Christian beliefs. Different Christians have various responses to contraception. Catholic teaching does not permit the use of artificial contraception. Pope Paul VIs encyclical letter Humanae Vitae (1968) expressed it this way; It is absolutely required that any use whatsoever of marriage must retain its natural potential to procreate human life. This means that sex in marriage should be natural and always open to the possibility of creating new human life. All artificial chemical and physical methods of contraception are rejected by the teaching authority of the Catholic Church. In conclusion, I think the church does have a positive role in supporting couples through the sacrament; it blesses the couple with married life. With Christian belief and practice, the couple gain strength, while guiding the couple through the sacrament of marriage.

Evangelism and my Christian walk Essay Example for Free

Evangelism and my Christian walk Essay Evangelism is a passion of mine and this semester has helped me to develop more as a person and strengthen my passion for evangelism. Usually when you hear the word Evangelism most of the time, you will start to fear because of rejection. During my Christian walk, sometimes I have experienced the fear of rejection as it relates to Evangelism. However, this semester has taught me not to fear. Evangelism is standing up for your faith even if everyone else remains seated 1(Earley and Wheeler p. 32). This semester I have learned and developed new perceptions and challenges about evangelism, which has challenged my way of thinking. At first glance, when you hear or see the word evangelism you immediately think about sharing the gospel and that is true. That is only one part of Evangelism because listening is very important as well. This has caused me to think differently about Evangelism because now I understand how important it is to listen to people while witnessing. Evangelism can be challenging but the way I look at it now is that I have a part in fulfilling the great commission at all cost. Evangelism is about relationship building that involves changing a person ability to trust and receive the gospel. This course has reminded me that Evangelism does not come without great sacrifice. It requires you putting forth effort and work to share gospel with someone that does not believe. Anytime you deal with people and sharing the gospel you have to be patient. It has challenged me to become an effective witness for Christ because as I grow spiritually it is a reflection of Christ. This semester has reminded me that there has to be a balance between the incarnational and information Apologetics. Many people say that Christians are hypocrites because their lifestyle does not line up with what they are professing. My lifestyle should reflect what I am professing in my Christian walk. The scripture tells us in James 1:23-24 and it says: 23 For if any be a hearer of the word, and not a doer, he is like unto a man beholding his natural face in a glass:24 For he beholdeth himself, and goeth his way, and straightway forgetteth what manner of man he was. 2Therefore, many times people will not pick up a bible and read it but they will look at my lifestyle of a Christian. As you go through a course like this, it will cause you to look within to see if you are doing your part to help further the Kingdom of God. This semester has challenged me in so many ways to seek God more than ever and pay closer attention to the needs of others. God has called each one of us to spread the gospel whether it is in the workplace, community or other countries. Sometimes we forget the importance of evangelism and just leave it to the Pastor or other ministers. However, as part of the body of Christ, I have to be willing to hold myself accountable and be willing to meet the needs of others. Learning to love people where they are is very important and this course has showed me that I have to go where the needs are. Evangelism is investing your time to minister to others and there is a great reward seeing someone gives their life to Jesus. At times, I have taken the need to listen to others for granted but listening is important to the lost. Never underestimate the role of listening in building an evangelistic relationship,3 (Earley and Wheeler, p. 123).The scripture teaches us in James 1:19: Wherefore, my beloved brethren, let every man be swift to hear, slow to speak, slow to wrath. 4Through this course, I have found that barriers can hinder you from being effective in servant evangelism. As it relates to my Christian walk, I have found that I have to confront those barriers that hinder me in my serving. Sometimes we can think we are super Christians and do not have any problems or need help. Nevertheless, it is a good idea to be transparent to those that do not believe and let them know you can relate to them and love them where they are. This semester has been  a revelation for me in my spiritual walk and building relationships with others. I have taken what I have learned in this class to bless others and encourage them that they can make it because God loves them. During the times of witnessing and servant hood, I have found so, many people that just want someone to listen and love them. My perception of people has changed because now I feel that I am more compassionate now, sensitive to the needs of others, humble, loving, and willing to be servant. My Vision for Evangelism My vision for evangelism is denying self to serve and be reflection of Jesus as I minister and love others. I would like those attributes to be a part of my daily life and walk in the fruit of the Spirit so, that other people will feel the love of God. I have gained so much knowledge from this course that I can take what I have learned and apply it in my own life to become a better person and to help others. In my Christian walk, my vision is to look for ways to be a blessing to others and to make an impact in my family and community. Also, ministering the word of faith thereby, changing mindsets and lives. Therefore, to help equip the believer so that it will cause them to live according to the word of God. However, there are a few changes I feel that I need to make in my life to be more effective as a witness for Christ. Some of the changes include reading the word of God more, seeking Gods way, being obedient, and trusting God. I can make an impact in my family by living the word of God before them and loving people where they are. Sometimes reaching your family can be hard but I believe that if I will be sensitive to the leading of the Holy Spirit and trust God, I can make a difference in their life. Evangelism is a way of life for me and it is priceless. I count it an honor to take part in what God is doing in some else life because at some point I was where they were. I remember that someone took time out to witness to me and let me know that there is hope in Jesus. Therefore, I am thankful to God for allowing me another opportunity to change and get on the right course. Role as a servant Servant hood is about demonstrating the character and qualities of God. Taking on the heart of servant requires unselfishness, not looking for promotion or pay, honors God, and reflects Jesus. My role as a servant  requires humilty, sacrifice and it breathes the very heart of God. We can consider the humblest servant of all; Jesus despised, mocked, and rejected. Serving can be hard but it means I am putting Gods plans and purpose above my own. Being a servant can affect my ministry in so, many ways by having these characteristics making myself available to God to serve, do what is needed, even when it is inconvenient, see interruptions as an opportunity to practice serving others, pay close attention to the needs of others, and no task is beneath me. The scripture says in Matthew 23:11-12, 11 but he that is greatest among you shall be your servant.12 and whosoever shall exalt himself shall be abased; and he that shall humble himself shall be exalted.5My attitude as a servant will d etermine how I see things and the effectiveness of my servant hood. You should be able to identify a servant with Jesus because of the lifestyle he or she lives. Another important Characteristic of a servant is that I need to be open and teachable and sharing the gospel with joy. True ministry to others, ministry that was modeled by Jesus Christ, requires you to minister as a servant6 (Leach and Wheeler, p.5) A servant must have a willingness and desire to serve so, do not miss an opportunity to serve and provide some immediate relief for someone else. Many hurting people need what God has placed inside of you so you can be a blessing to others. Vision for future ministry God has placed some abilities in me that I can contribute to ministry, community and the marketplace. My future vision is to teach and empower believers in the state, surrounding areas and the nation in making disciples for Christ. I must lead by example in order to make disciples and it should be the responsibility of everyone to make disciples. I envision more unity in the body of Christ so; we can make an impact as we allow the Holy Spirit to change peoples heart and mind. The Scripture teaches us to tell others about Jesus Christ. In addition, while sharing the gospel is wonderful, it is simply not enough. We should continue to encourage and invest in new believers because many do not know where to begin to seek God. Evangelism will always be a part of my ministry and should be for other ministries as well. The way I look at evangelism is that if we stop evangelizing then the church stops growing both spiritually and naturally. God has commanded each of us to be a witness for him and we should not hesitate at this opportunity  to do his will. Some of my plans for evangelism include going out in the community and building relationships with people and lead them to Jesus. I would like to start a small group that will meet on a regular basis and have a nice fellowship but encourage each other. Sharing the gospel requires us loving as Christ has commanded us to do. I believe I have to stay focus on what God has given me to do. Most people are busy but not effective due to a lack of focus. Therefore, I cannot let someone else negative opinions of me become my reality. That is very important in evangelism because you may not always be received everyone all the time but I must stay focused. In the book Family to Family, it put emphasis on the family and individuals developing their relationship with Christ through some basic principles such as; spending time alone with God, prayer life, studying the word of God, accountability, and discipleship (Pipes and Lee, p.13)7 In conclusion, evangelism is a joyful experience, telling the good news; meeting people and helping them exchange their religion for a relationship with Jesus. It is my desire to spread the gospel with a passion to reach the lost with confidence and love. I believe as I continue to follow Jesus and be humble I can make a lasting impression on someone. I truly, have been blessed by taking this class and interacting with my classmates. Bibliography Earley, Dave, and David Wheeler. Evagelism ISHow to Share Jesus with Passion and Confidence. Nashville, Tennessee: BH Academic Publishing Group, 2010. Fay, William, and Linda Evans Shepherd. Share Jesus Without Fear. Nashville, Tennessee: BH PublishingGroup, 1984. KJV Holy Biblbe. Grand Rapids, Michigan: Zondervan, 1987. Leach, Richard, and David A. Wheeler. Minister To Others. Nashville, Tennessee: LifeWay Press, 2009. McRaney Jr., Will. The Art of Personal Evangelism Sharing Jesus In A Chaging Culture. Nashville, Tennessee: BH Publishing Group, 2003. Pipes, Jerry Dr., and Victor Lee. Family to Family Leaving A Lasting Legacy. Lawrenceville,Georgia: Jerry Pipes Productions, 1999.

Woody Holton Theory Analysis

Woody Holton Theory Analysis Woody Holton is an Associate Professor of History at the University of Richmond in Virginia and is a member of the Richmond Research Institute. He has published three award-winning books: Abigail Adams (2009), a Bancroft Prize winner, Unruly Americans and the Origins of the Constitution (2007), a finalist for the National Book Award; and Forced Founders: Indians, Debtors, Slaves and the Making of the American Revolution in Virginia (1999) winner of the Organization of American Historians Merle Curti award for social history. In 2006, the OAH named Holton one of its Distinguished Lecturers.[1] In his book, Unruly Americans, Holton endeavors to revive Beards arguments in An Economic Interpretation of the Constitution that our Constitution was created to protect the interests of a small group of wealthy farmers and creditors over those of small farmers and debtors. However, Holton shifts the focus from the wealthy few to the ordinary people who opposed the concept of a strong centralized government. Holton sides with Beard that the principal purpose of our Founding Fathers was not to safeguard civil liberties but to protect their own financial interests. (xi) The author contends that the arguments and efforts of ordinary farmers who maintained that the post-Revolutionary recession could have been ended without making the United States a less democratic country that resulted from the Constitution. (17) We are indebted to these farmers for insisting the Bill of Rights be added to the Constitution. Holton argues that these amendments directly contradict the Framers antidemocratic intent. (277) He goes on to state that besides initiating the Bill of Rights, the tax rebels with no rebellions, there would have been less tax and debt relief legislation, and without relief, there would have been much less need for a powerful new national government. (277) According to the author, few supporters of tax relief wanted to repudiate debts, but in at least nine states they suggested to discriminate, treating the original recipients of bonds differently from those who had purchased them on the open market. (55) The rigorous tax and debt collection had prevented Americans from realizing their full potential as laborers. (101) Holton shows that tax burdens for ordinary Americans were three or four times higher than colonial levels which made them question whether they had been better off under British rule. (29) The author relies on newspapers, pamphlets, and political tracts to prove his thesis. He depicts the conflict between the debtors struggling to regain their economic footing after the Revolutionary War while Congress encourages the state governments to increasingly impose new taxes upon them. Holton describes the contributions of previously unknown individuals such as Herman Husband, a North Carolina farmer, and William Mathews, a Massachusetts tavern keeper. He also mentions Adonijah Mathews who owned a tavern in Virginia. Their inclusion allows him to go beyond the leading Anti-Federalists. (274) Meanwhile, states struggled to compensate the bondholders who loaned them money, Congress battled to pay off the commutation certificates of former officers in the war, and debtors and creditors clashed over whether paper money should be used to satisfy outstanding taxes and debts. Holton argues that because state governments failed to maintain order and fulfil their obligations, reformers decided to meld those thirteen sovereignties together and launch and empire of their own. (3) He states, the democrats unconsciously initiated a powerful reactionary movement as bondholders and creditors attempted to put the democratic genie back into the bottle. (5) According to Holton, James Madison and others accused that state representatives had shown excessive indulgence to debtors and taxpayers. They had refused to force farmers to pay what they owed. (8) The argument from the debtor side was that thousands of other Americans contended that the remedy for the recession was not to press harder on taxpayers and debtors, but to ease up on them. (100) Holton contends that the Framers of our Constitution saw disproportionate democracy as the root of tax leniency which obstructed bondholders and thwarted investment. Holton argues that the need to reign in the states weighed far more heavily upon the convention than the motive that has received the most attention from later generations of Americans, strengthening the Confederation. (182) While this reviewer appreciates Holtons arguments on behalf of the ordinary Americans, this book is very repetitive. Some points such as the perspective of farmers on democratic government and the influence of bondholders on the creation of the Constitution are stated multiple times. His mention his intent is to focus on individuals such as Adonijah Mathews, yet he tends to go off on a rant about our Founders such as James Madison. Mathews and Husband received but a few pages of reference in the index, but Madison has eighty-three pages listed under his name. This seems to flip Holtons assertions that his book is about ordinary Americans rather than about the Founding Fathers. Holton also impedes his own arguments when he states that although bond speculators were among the Constitutions most enthusiastic supportersà ¢Ã¢â€š ¬Ã‚ ¦it is also clear that thousands of Americansà ¢Ã¢â€š ¬Ã‚ ¦supported federal taxation not because they owned bonds-many did not-but for other, more public-spirited reasons. (215) Holton further contends that Some of the most avid supporters of the Constitution were not creditors but debtors. (230) Therefore, his own arguments contradict Holtons conclusions that the adoption of the Constitution was largely the result of class conflict in the fledgling nation between the haves and the have-nots. [1] Simon and Schuster, Woody Holton http://www.simonandschuster.com/authors/Woody-Holton/44139211

The Airline Passenger Reservation Systems ( APRS ) :: Essays Papers

The Airline Passenger Reservation Systems ( APRS ) Executive Summary In a time when establishing and maintaining a market advantage is crucial, the use of technical innovations such as the Airline Passenger Reservation Systems (APRS) becomes a competitive necessity. Good business strategies in developing strategic alliances and exposing the consumer to a globally expanded product base allows airlines to compete. A wider range of products, the ability to be flexible with fluctuating consumer needs are all potentially exploitable through the power of technology and strategic planning. The following report provides an understanding concerning the Airline Passenger Reservation System. It will briefly discuss the advantages associated with integrating the system across the airline industry and what and where are the potential gains. Introduction There has been much discussion concerning how information technology may contribute to the development of a competitive advantage. Whilst there are some notable examples, investment in information technology (IT) is often a matter of competitive necessity. The technological advances emerging from the integration of computing, microelectronics and telecommunications are creating significant changes in organisations (Stoner, et al 1994). The information technology revolution of the past 20 years has made information technology an integral part of any core business activity. Information technology management now contributes to all the management functions of planning, organising, leading and controlling and affects competitive strategy and business operations. This report will briefly discuss the strategic nature of networked Airline Passenger Reservation Systems and some of the benefits derived from deploying such a system. The Competitive Edge Since the beginning of commercial aviation, airlines have developed a wide range of co-operative arrangements to provide a wider, more efficient range of services (Qantas 2000). However, since the deregulation of the US airline industry in 1978 and the subsequent follow on of the Japanese, Australian and European industries in 1985, 1990 and 1997 respectively (Chatfield & Bjorn-Anderson 1997) competition between rival airline companies has intensified. Since it is neither practical nor economical for any one carrier to operate across the entire globe (Oneworldalliance 2000) airlines and their subsidiaries must form alliances to remain competitive. These alliances brought about the introduction of the Airline Passenger Reservation System (APRS) or Computer Reservation System (CRS) as it is sometimes known. This system offers airlines the ability to expand their product line to meet a broader range of customer needs through gaining access to product and services of other companies to which they have a strategic alliance.

Comparison of Coca Cola and Pepsi Essay -- Coca Cola Pepsi Business Ma

Comparison of Coca Cola and Pepsi Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful. Our research will provide an in-depth look at the marketing tactics that these companies use and how they compare to each other. The use of new technologies, forecasting, advertising, and political environments will all be included when determining what affects the marketing strategies the companies choose to take. SWOT Analysis To gain a better understanding of each company, we determined some strengths, weaknesses, opportunities, and threats of each company. Each company has brand recognition on their sides and threats such as foreign, political, and economic situations in countries that Coke and Pepsi are established in. Comparing these aspects of each company will provide a good idea of future successes. Conclusion After a detailed look into Pepsi and Coke’s tactics for managing and successfully running their businesses, a summary of how each company manages its resources ties the research together and compares the overall management of the two companies. BACKGROUND INFORMATION The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. Coca-Cola, the Company's flagship brand, and over 230 other soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world. The Company and its subsidiaries employ nearly 31,000 people around the world. Dr. John Stith Pemberton first introduced Coca-Cola in Atlanta, Georgia in 1886. The pharmacist concocted a caramel-colored syrup in a three-legged brass kettle in his backyard. The Coca-Cola Company’s operating management structure consists of five geographic groups plus The Minute Maid Company. Other Coke products are: Barq’s Root Beer, Cherry Coke, Powerade, Citra, Mel... .../sectors/3080.asp, (accessed 11/9/2000) Hays, Constance L., (2000), http://nytimes.com/library/financial/Sunday/080600biz- coke.html (accessed 10/8/2000) â€Å"It’s the Real Thing,† (1999), http://www.t- bird.edu/alumni/readingroom/magizine/features/realthing.asp (accessed 11/9/2000) â€Å"Law Firm Chitwood & Harley Announces Class Action Lawsuit Against Coca-Cola Company,† (2000), http://biz.yahoo.com/bw/001027/chitwood_h_2.html (accessed 11/2/2000) PepsiCo, Inc., 1998 Annual Report. Purchase, New York: PepsiCo, Inc., 1999 PepsiCo, Inc., 1999 Annual Report. Purchase, New York: PepsiCo, Inc., 2000 PepsiCo, Inc., www.pepsi.com, (accessed 9/2000 – 11/2000) PepsiCo, Inc., www.pepsico.com, (accessed 9/2000 – 11/2000) Simao, Paul (2000), SoBe deal may spur Coke into new age drinks—analysts, http://biz.yahoo.com/rf/001101/n1340525.html (accessed 11/2/2000) Thompson, Mark (1999), Coca-Cola and PepsiCo find their fizz, http://moneycentral.msn.com/articles/invest/sectors/3080.asp?Printer (accessed 11/9/2000) â€Å"When Coke and Pepsi Battle, More than Cola is at Stake†; Kiplinger’s Personal Finance Magazine; Feb 1992